Antiplanning: my talk for the 2013 Strategy Festival

I had the pleasure of attending the 2013 Strategy Festival in Nashville as speaker. My chat was part of the Inspire! competition and I based my ramblings on a subject I called Antiplanning. I rescued some key concepts from Nassim Taleb´s recent book Antifragile: Things that gain from disorder, and applied them to Planning and the agency ...

Publication bias: Ben Goldacre on Ted

Very interesting Ted talk from Ben Goldacre, Doctor and author of Bad Pharma. Ben argues that there is a publication bias in clinical trials where bad results are not published, leading to an inefficient and misleading use of prescriptions and treatments. This lack of transparency in the medical research delivery and its distribution limits the decision-making processes ...

Disney knows how children play – Infinity and Beyond

Disney is launching its Infinity videogame on august 18th. Infinity uses collectible figurines that will synchronize with the game, allowing the player to interact with a wide range of characters from Disney and Pixar . Players will be able to choose from and play with characters from movies/franchises such as Pirates of the Caribbean , The Incredibles , Monsters University , The Lone Ranger , Cars  and others (all under the ...

Digital with a Vengeance: iPhone Thief

Life is funnier than fiction. Please have a read through this blog: http://lifeofastrangerwhostolemyphone.tumblr.com/ Short story: young man steals iPhone from woman but forgets to turn off feature that uploads photos to Dropbox whenever the phone is connected to Wi-Fi. The woman´s revenge is as sweet as it is hilarious as she now chronicles the thief's life through a tumblr blog (Hafid, ...

Company Radar: Hello Flo

The thing I love about digital in its broadest sense is its capacity to enable people with ideas and energy to take on interesting projects. This one is launching in September but has so far gathered much inertia trough its viral ad campaign. The company, Hello Flo, does for menstruation what Dollar Shave Club (DSC), did for ...

Last night Mary Meeker saved my life (AKA 2013 Internet trends)

(Drama on this post has been powered for theatrical appeal. Read post at your discretion, do not read slideshare at you peril). In 1982 an R&B group called Indeep released a single that would alter their future. The single was called "Last night a DJ saved my life". In that same year, Mary Meeker, today partner at lead ...

#Watergate: Political rhetoric undermined by social media

By Wednesday, February 13, 2013 0 , , , , Permalink

Rhetoric (the art/science of discourse) is to politicians what the hammer is to Thor: They need it to be able to do their job succesfully. Reading the recent avalanche of social media comments around Marco Rubio, the Florida Republican senator protagonist of the recent social media phenomenon , I am reminded of the three musketeers of rhetoric ...

Elevator Pitch your brand

Organisations (through their products and services) need brands. They need them to power awareness and differentiation. They need them to help convey relevant information that will trigger certain actions (trial, repeat purchase, recommendation, increase value perceptions...) Organisations need brands to help them grow, to expand to other categories and to boost profitability (as some brands can command ...

New job, new challenges…let´s go exploring

Have left this space rather unattended these past months. Will try to keep it alive in the near future. Today I officially started as Strategy Director for a Digital Marketing Agency (what if). I feel excited with the new challenges and fields of exploration/learning that lay ahead. Last Calvin and Hobbes comic strip (31st December 1995)  

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